A team leader and hands-on creative who loves bringing ideas to life. I’ve done it all, from big agencies to scrappy startups. Collaborative and strategic, I bring creative vision, an entrepreneurial spirit, and management expertise that builds brands and gets results.<\/p>\n
January 2024 – Present Clients: Hanscom Federal Credit Union, Children\u2019s Cove, Big Brothers Big Sisters Lone Star, Ryan Family Amusements, Lynch Law Firm, The Steamship Authority, Cape Cod Healthcare, Community Health Center<\/p>\n March 2019 – March 2023<\/em> Clients: Alzheimer\u2019s Association, USO, Habitat for Humanity, Save the Children, Mercy Corps, Feeding America, The Fresh Air Fund, Guiding Eyes for the Blind, Leukemia and Lymphoma Society, Autism Speaks, American Parkinson Disease Association, Multiple Sclerosis Society of Canada, Make A Wish, Wounded Warrior Project<\/p>\n January 2017 – March 2019<\/em> – Worked with the CMO to develop and launch the rebrand of Paint Nite 1999 – April 2016<\/em> Clients: Goodyear, Dunkin\u2019, Aflac, GM-GMC and Buick, SunTrust Bank, Ahold USA (Stop&Shop\/Giant), The Home Depot, FedEx<\/p>\n 1994 – 1999<\/em> Related Experience<\/em> Epsilon, Burlington MA, Designer Education<\/em> The work I\u2019ve been part of has been recognized and celebrated at Cannes, <\/strong><\/em>One Show, MITX, Webby, ECHO, Hatch, DMA and NEDMA.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" A team leader and hands-on creative who loves bringing ideas to life. I’ve done it all, from big agencies to scrappy startups. Collaborative and strategic, I bring creative vision, an entrepreneurial spirit, and management expertise that builds brands and gets results. January 2024 – Present Pierce-Cote (A Regan Communications Group), Osterville MA, Creative Director A […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/lenrallo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/2"}],"collection":[{"href":"http:\/\/lenrallo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/lenrallo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/lenrallo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/lenrallo.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":66,"href":"http:\/\/lenrallo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":2415,"href":"http:\/\/lenrallo.com\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions\/2415"}],"wp:attachment":[{"href":"http:\/\/lenrallo.com\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/em>Pierce-Cote (A Regan Communications Group), Osterville MA, Creative Director
\n<\/strong>A small creative agency crafting smart effective ideas across branding, advertising, PR, digital, and broadcast.<\/p>\n
\nThompson Habib Denison,\u00a0Lincoln MA,\u00a0<\/span>VP Creative Services
\n<\/strong>An agency committed to helping nonprofits raise funds. As the VP of Creative Services, I managed a team of 16+ creative directors, writers, art directors, digital designers, proofreaders, print production studio artists, and freelancers. I also served as creative director and art director for multiple clients.<\/p>\n
\nYaymaker (formally Paint Nite) In-house Creative Director
\n<\/strong>$65 Million global leader in the Paint & Sip industry (Creative Entertainment). \u201cIt\u2019s like throwing an indoor cat outside\u201d That\u2019s how working for a startup was\u00a0<\/span>explained to me by the founder of Yaymaker (and he was right). With daily challenges, limited resources and processes, Yaymaker inspired entrepreneurial thinking.<\/p>\n
\n– Managed a diverse team across disciplines and channels
\n– Oversee strategy\/briefs, design, voice and production of content for campaigns including; advertising, digital, social, email, in-event, new experiences, training, a yearly conference, print, website etc.
\n– Collaborate with internal departments to translate their goals into creative executions
\n– Manage outside agencies, freelancers and the creative budget
\n– Implemented video content strategy and an in-house photography studio
\n– Instrumental in creating a fun, collaborative culture<\/p>\n
\nDigitas, Boston MA, VP Creative Group Director
\n<\/strong>– Managed multiple teams and projects
\n– Experienced in digital, print, mobile, social, e-commerce, branded content, broadcast, and partnerships
\n– Managed and execute projects from conception to completion
\n– Built strong partnerships with cross-functional teams
\n– Turned insights into innovative and effective creative ideas
\n– Developed and maintained relationships with clients<\/p>\n
\nHill Holliday, Boston MA, Senior Art Director
\n<\/strong>Clients: Budget Rent A Car, AutoNation USA, Fidelity Investments<\/p>\n
\nCabot Advertising, Boston MA, Art Director
\n<\/strong>Clients: NE Telephone, Mass State Lottery, Lehman Brothers, BCBS, NE Electric, Boston Gas, Fidelity Investments<\/p>\n
\n<\/strong>Clients: Emery Air Freight, MCI, multiple NFP accounts<\/p>\n
\nBFA Massachusetts College of Art<\/p>\n