WealthTrek

Introducing WealthTrek
Created by Hanscom Federal Credit Union, WealthTrek is the first-of-its-kind financial experience that allows you to play to learn.

Imagine stepping into a themed “financial escape room” where you solve fun puzzles about budgeting, fraud, and real-life money choices — kind of like a Disney-style quest but with credit scores instead of dragons. It teaches you how to handle your finances by playing your way through challenges, making learning about money feel more like a game than a lecture.

 

Logo and Name
Financial freedom looks different for everyone, but most people agree it’s a journey toward the life they want. We chose the name WealthTrek to capture that sense of moving forward, exploring, and progressing along your own financial path.

The WealthTrek logo reflects the spirit of the financial journey, with its ups and downs, challenges and progress — and the confidence that, with persistence, you’ll ultimately reach your goal of financial freedom.

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Pre-Challenge Video
Participants watch this video prior to one of the immersive experiences. It sets the stage for the challenge.

WealthTrek Video

Digital Ads
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Brand Guidelines
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OOH and Collateral
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