Yaymaker (formally Paint Nite)

To get consumers excited to attend a Paint Nite event, we created this inspirational high-energy video (lives on the homepage). Creative team for most creative: Erica Marcus, Alison Woodland, Chris Kuzyk, Bobby Donohue, Mike Madden

Homepage Video

“Get the Feeling” ads
As part of an integrated campaign, these ads expressed the fun and personality of the brand.

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Paint Nite Recruitment videos
Unlike the competition, Paint Nite isn’t built on a franchise model, instead we partner with “Local Partners” to coordinate and run events. This recruitment video series highlights the benefits of coming onboard.

Paint Nite Fundraisers
Organizing a fundraiser has never been fun, until now. Paint Nite Fundraisers are an effortless way to raise funds. This ad and in-event postcard were part of an integrated campaign.

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Paint Nite Corporate Events
It’s a fact, when co-workers get to know each other, there’s improved communication and better teamwork. This LinkedIn campaign proves that when you host a Paint Nite “Not-So-Corporate” event at your company, you’ll find out so much more about the person sitting next to you.

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Paint Nite Unite the Nite
This inspirational “pump up” video opened our 2018 Unite the Nite conference. During the two day event, HQ and our Local Partners converge and share business strategies, network, and learn new creative experiences.

“Free to Be” summer social challenge
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Paint Nite Rebrand. Introducing Yaymaker.

The power of a makeover. Paint Nite rebrands itself.
No matter how much you love your brand, there may be a time when you need to change things up. In our case we needed a strategic overhaul.
We were expanding our creative experiences (to more than just Paint and Plant) and needed an umbrella brand that was flexible enough to accommodate them all.
Driven by insight, we made a necessary move that would give our audience what they’re looking for– trying their hand at something new, and time to connect with friends.

The insight: 78% of millennials would choose to spend money on an experience or event over buying something desirable. 69% said they believe attending live experiences helps them connect better with their friends and community. And 72% said they’d like to improve their expenditures on experiences in the coming year.

Meet Yaymaker.

Bold and memorable, Yaymaker is all about the good times. Those times when you feel alive, ignited, and connected. Little yays that put a smile on your face, and big yays that fill you full of energy. Life is all about embracing these yays, and we’re all about making them.

Home page video

In-event branding
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Illustrations for collateral
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