GMC. ProGrade challenge

A follow-up to the incredibly successful Keys to Victory, GMC’s ProGrade Challenge drew 1.5 million visitors to GMC’s ProGrade Stadium—an engaging destination full of expert insight and activity. Hosted by ESPN’s Kenny Mayne, it featured weekly debates from the Pardon the Interruption crew and awarded 16 weekly winners Superbowl tickets and one grand prize winner a garage full of GMCs. And in the end, the brand scored a 12% increase in overall consideration. Creative: Dave Kane, Chris Abidian

Click below to view the site.
Pro Grade Challenge live site

Program reel

Site Experience

Broadcast