GMC. Branded content

Finding the intersection between customers’ passions and the brand’s DNA is what GMC Trade Secrets content series is all about. Featuring up and coming cooking, home improvement, and home entertaining pros, Trade Secrets takes customers inside the world of these professionals and shares exclusive “tips of the trades.” A 7-year partnership with AOL, GMC Trade Secrets proved to be one of the brands’ longest-running and most successful platforms. Creative:  GCD: Rob Rizzo; CD: Len Rallo; AD: Dave Kane, Andrew Eaton; CW: Chris Abidian, Rob Rizzo; DP: Brian Smith